Joshua L. Updike

Established in 2018, Updike Creative LLC is the design consulting home of Joshua L. Updike, a multi-Thea Award-winning creative professional. A past member of the Themed Entertainment Association’s International Board of Directors, Josh has over 25 years of experience in themed entertainment design and out-of-home experience development. 

Prior to establishing Updike Creative, Josh founded Rethink Attractions, where as Executive Show Producer he oversaw the design of several notable projects. These included the award-winning Motiongate Dubai theme park, IMG Worlds of Adventure, and portions of the Wanda Wuhan Movie Culture Park. Josh also served as Chief Creative Officer of Rethink Leisure & Entertainment, where he was responsible for championing the company’s global creative output from concept to creation. 

Throughout his career, Josh has provided creative and design services to a multitude of companies, both in-house and as a consultant. Past clients include Walt Disney Imagineering; Universal Creative; The Cancilier Studio Inc.; Landmark Entertainment Group; Walt Disney World Company; Major League Baseball; and the National Football League. Past projects include:

• 20th Century Fox World Dubai
• Lotte World Undersea Kingdom Theme Park (South Korea)
• Dreamworks Animation Zone (Motiongate Dubai) 
• Fan2Sea Comic Con Cruise
• Transformers: The Ride 3D (Universal Studios Singapore & Hollywood)
• Space Fantasy: The Ride (Universal Studios Japan)
• The London Resort
• Dino Play for Kids (Universal Studios Hollywood)
• Buzz Lightyear Astro Blasters (Disneyland, Disneyland Paris)
• Space Mountain (Disneyland, 2005 Refurbishment)
• Hong Kong Disneyland (Lantau Island, Hong Kong)
• Shrek 4-D (Universal Studios Hollywood)
• Secrets of Castle O’Sullivan (Busch Gardens, Williamsburg)
• MLB Team Store (Kansas City, Missouri) 
• Warner Bros. F/X Make-up Lab Live Show (Parque Warner Madrid)
• Universal Epic Universe (Orlando, Florida)
• Universal Studios Beijing (Beijing, China) 

Updike Creative is a proud supporter of IAAPA, IGA, and the TEA.